— How did you come up with the idea of organizing a media basketball league? Why basketball?
The idea to create a media basketball league came to us a long time ago, back in 2019. Then we, together with Nike, were going to do small one-day tournaments in Gorky Park with performances and participation of artists. However, due to the events that have occurred over the past few years, this could not be realized: the tournament was constantly postponed. As a result, in 2022 we created a media football league — this was our first experience, thanks to which we learned a lot. Since childhood, we love basketball, the NBA and everything connected with it. Our main activity is parties and nightlife, so our social circle consists of enthusiastic and creative people. And at some point we decided to gather all our friends who love basketball and make a tournament to show others how interesting and cool it can be. In the spring of 2023, we launched the first season of the Media Basket media basketball league. It is brighter and more spectacular. This includes sports, street culture, music, and fashion — everything that we and our audience are interested in. This is an integral part of the pop culture that we develop.
— What are your plans for this season? Will there be any innovations?
A lot of them! Firstly, we have a new venue: the matches will move to the International Boxing Center on the territory of the Luzhniki Olympic complex. This is a new center that opened only a year ago, and it can accommodate more spectators. If the matches of the first season were attended by more than 9 thousand people in total, now there is an opportunity to exceed this number many times over — the arena allows it. As in the first season, Media Basket offers offline viewers not just a trip to basketball, but full-fledged parties around basketball matches: cool visuals, performances by DJs and musicians. You can safely come for the whole weekend. There are also plenty of completely sports events: open training sessions, conferences and sports challenges. In the second season there will be an innovative broadcast — matches will be shown on YouTube with augmented reality, AR graphics in 360 degree format. This will help you immerse yourself in the game and create the effect of presence on the floor.
![Vladimir Andrianov Vladimir Andrianov](http://southampton.top/wp-content/uploads/2024/03/6fd7e279342382218c57f92e298b0f80_cropped_666x665.jpg)
— Which stars are planning to take part?
Participants can be divided into several groups: professional athletes, basketball legends and media stars. Among the stars from the world of basketball: Anton Ponkrashov, Fedor Likholitov, Egor Vyaltsev, Mikhail Gunter. Of course, there will be media stars. In the second season, as in the first, the T‑killah team — “Motherland of Media”, as well as Eldzhey’s team — SayonaraBoys, will take part. In addition, football player Dmitry Tarasov, musical performers NILETTO, OBLADAET with their Players Club team will take to the floor. Among the new participants: the FLAVA team — they have a bright line-up of stars, as well as a new team from the Rocket label. This is the label of rap artist YurKiss. The team president will be DJ Smash, their team also includes Doni, Jacques-Anthony, Karandash and many others. It will be a cool show!
— Does media basketball have a chance to become as popular as media football?
This is our main goal, and overall there is every chance. Despite the fact that football is a more popular sport in Russia, basketball has always been distinguished by its spectacle and closeness to modern pop culture, the only thing missing was the show element, and we added it. It turned out to turn a sporting event into a real party. This is where we believe our great advantage and appeal to the audience compared to media football is.
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— How does the process of organizing media tournaments work? Is it difficult to attract stars to participate? Are there any selection criteria?
Previously, media tournaments as such were not held in Russia. There was one media tournament — the Moscow Celebrity Cup (MCC). But it was also intimate. We, in turn, also stood at the origins of the creation of a media football league in 2022, so we can safely say that we are one of the founders of media sports in Russia. Organizing media tournaments is a rather complex process that requires a huge team to work on. But thanks to the cohesion of our team, we easily cope with all difficulties and plan to develop further. Regarding the stars, we haven’t had any difficulties with this issue yet. Since we have a background in party planning and a large audience of influencers, we are currently attracting various celebrities and influencers through personal connections. When selecting, the main criterion is the love of basketball and the desire of the artist himself to either assemble his own team or take part, and after that we get involved and create all the conditions for a spectacular fight. In addition, when forming teams, it is important to maintain a balance between professional athletes and media players — this is one of the most difficult tasks.
— What motivates stars to take part in this kind of tournament?
Many artists have a basketball background, many of them at one time wanted to realize themselves in the sport, and now they have this opportunity, so they go to play. And this is not so much about the stars, but about all the participants in the tournament in general. For example, about managers or team presidents — well, this is an amazing opportunity to create your own team, monitor it, and lead it to success. I think this is the most basic motivation. As children, all the boys divided into teams in the yard and recruited participants. I’m sure everyone has had this experience. Now there is an opportunity to do this at such a cool level: with cool broadcasts, a wonderful offline event. It’s amazing!
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— In your opinion, is media sports a temporary trend or part of professional sports in the future?
This is definitely not a temporary trend. This is 100% part of the future of professional sports. We are trying our best to show what basketball can look like: both in terms of the level of events and the quality of the broadcast. We are constantly coming up with something new both in organizing the event itself and in filming, so that the tournaments are even more spectacular and interesting, and basketball itself becomes a top sport in Russia. Professional sports is a very complex and closed area. But media sports, on the contrary, are about openness, about people and their emotions. It is more democratic and closer than professional sports. And we hope that media and professional basketball will develop together.
— What are the prospects for the development of the project? What other sports are in your plans?
Since we have created a new basketball format for Russia due to the size of the court, the number of players, and in principle 3x3 in two rings is a new story, we plan to develop this format and make it not only a media tournament, but also a separate new discipline as a whole. In addition, in the future I would like to expand to the regions, as well as reach a level of organization comparable to the NBA. In addition to football and basketball, we are now working on media golf tournaments, and in the plans — for example, hockey, but this requires more complex and detailed work, since on the hockey rink there are people on skates, and to play you need to be able to wield a stick.